6 Key Factors that Influence Website Ranking

Achieving high ranking for your business website on the Google Search Engine’s result page can be the missing link to your business success. According to WordStream report in 2016, about 72% of consumers who did an online local search visited a store within five miles.

To benefit from the opportunities of Search Engine Marketing, businesses must work towards optimizing their search engine presence. They must consider certain factors which determine how web pages and contents are ranked. Some of these factors can be complex and dynamic. Consequently, search engine optimization is better left to professionals who devote their lives tracking and learning about the patterns and changes. However, there are basic practices that have remained through the years.

As one of the best SEO companies in Nigeria, our aim is to show you the most important factors you should pay attention to if you want to improve your website’s ranking.

Google Analytics & Webmaster Tools

Ensure Google Analytics and Search Console is setup as soon as your website goes live and ready for the users to visit. These two tools are offered by Google to help you sort out issues related to your website, monitor traffic and see keyword rankings among so many other things. Fortunately, these two tools are free. The biggest advantage of installing these tools right from the start is you get all the information you need from the onset.

Search Engines Crawling, Indexing & Ranking

Your website may not get indexed by search engines in its early days.  In that case, you might need to manually get your website indexed. The reason is to make sure that all important search engines know about your website’s existence. Google, Yahoo, and Bing are few of the search engines out there. There are hundreds of search engines you can submit your website too. The more the number of submissions, the greater your traffic would be. Therefore, do not consider any search unimportant. However, make sure you do not submit your website to spamming websites.

Valuable Keywords:

keyword is fundamental to SEO. Keywords are the phrases people use when searching for information relating to your business, products, and services online. Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Don’t make the mistake of thinking that the way you would describe your business is the same way your customers search for you online. For example, someone trying to buy a shirt online might start their search using the phrase “clothing stores”. Therefore, when you’re trying to get the keyword phrase to use on your website, it is important that you seek to understand how users find your website.

Original and Unique Content:

Content is still King. Search engines exist for the major purpose of bringing relevant information to the people who need them. If you have a website that lacks good content then you have little or no chance of getting visibility on search engines. Your content can be in different forms e.g. video, image, audio, and text. Getting good content is easy. You need to make sure that whatever information exists on your website is relevant to your niche and what your customers might find useful. With Google’s various updates the focus is on quality and unique contents as the only way to get more visibility on the web.

Quality Links:

Links are still valuable to websites ranking. Links are like references to your website. Google’s algorithm was built around links. The more links you have, the higher you see your website gets displayed on Google search results.

While getting more links is crucial, the types of links you get are important. You want to get links that are relevant to your niche and from authority websites. Getting links from authority websites will shoot your ranking to the top very fast.

Website Usability:

The experience of your users when they use your website is of importance to Google. Website usability refers to the ease with which people can use a website in order to achieve their goal. The idea of a website is for people who are interested in what you have to offer or say; not machines. Google measures such things like your bounce rate, the number of broken links on your website, your website page speed and mobile compatibility. All these combined together will determine how easy it is for your users to make use of your website.


Achieving good ranking is a slow but easy method if done properly. The benefits to your business are invaluable.  There is no one-size-fits-all approach. It involves intelligent mix of strategies and tactics in an ever changing field.

Our SEO experts are here to help you get your website to the first-page. Get in touch with us today.

Why write a Brief ?

Every agency’s dream is to out-do the expectation of the client, in a positive way I mean. But once a  brief is not correctly written, the possibility of going back and forth becomes inevitable.

Just like our everyday conversation in any relationship, your ability to effectively code a message in a way that your receiver can also effectively decode is known as successful communication.

A brief is beyond a piece of information sent via email or hardcopy. It is a document that contains the most important information that the agency needs to provide a solution to.

Oral briefing is not advisable as spoken words can easily be misinterpreted if not backed up by a document.  Oral briefing should typically come in before or after a written brief has been sent.

Most importantly, understanding the key points in a brief is very important. Here are some points to note when writing a brief;

Product/Service Background

This should be a summary of your product or service, company and what it has to offer its consumers. Including details about your brand personality, brand voice, pricing or sales process and initial research here can be very useful too as it gives a clear picture of who you are as a brand and what you stand for.


This is perhaps the most important part of your brief. Outline exactly what you want to achieve from this communication whether it be awareness, increased sales, lead generation, conversion, etc. This is to ascertain what success should look like.



Who are your competitors? Are there any industry insights you have? Stating who your competitors are will inform the agency of the direction you’re heading and where you want to be.


Target Audience

“I want to sell to everyone” doesn’t always work. There will always be a segment of the population that needs your service a little more than others. Are they businesses or consumers? Where can they be found or how can they be reached?


Knowing how long you want to run a campaign for or any other communications activity helps to put into perspective the objectives you have set and how realistically you can achieve them. You can include here any key milestones or deadlines that need to be met.


Key communication

This could be the key issue that needs to be addressed or that one thing your audience will benefit from using your product or taking an action. It is important to highlight this to help your agency tackle what is most important and ensure results are aligned to your expectations.


Know how much you want to spend. There’s nothing more frustrating than coming up with an elaborate plan that a client is not prepared to back up with funds. Having a ballpark figure is fine but it is best to have at the least, a range you are willing to work with. Saying “there is no budget” tends to waste time and energy. Have a budget in mind so that the agency can achieve your communication goals using the right medium in the most creative way.

There you have it. Now you know why putting together a brief ensures you get great results which will overall impact on your business goals and profit.

So what are you waiting for? Start writing and watch that agency (Us, put an emoji wink here) deliver on the amazing for you.


Good luck! J