Getting it right on YouTube!

“Hi guys, welcome to my Youtube channel…” 


The above phrase continually reminds us of the power of videos and why it is the leading content when it comes to engagement with social media audiences. This is why a lot of users – estimated at 1.8 billion, log on to YouTube to engage with the video content on the platform. For the everyday startup vlogger, the question now is: ‘How do I get a percentage of this 1.8 billion YouTube users to engage with my content?’ The answer to that question can be found in the paragraphs below, as we have put together some tips to help drive engagement on your YouTube channel. 


The first tip is one that most people do not pay much attention to and this is the TITLE of the video. Your video title is not just a title but a key to pulling traffic to your content depending on how you use it. In making your video engaging, leveraging on trending topics does the magic. For example, if you want to upload a video on hair content, you can leverage the #DMXchallenge while it is currently trending and title your video, ‘How to style your hair in more ways than the #DMXchallenge’. This automatically puts your video along with other videos in that category, potentially pulling traffic to your video. 


In the same vein, make use of your description box effectively. Do not just drop your title and your name there and assume you are good to go. Write out your description using keywords that are related to your content. Use lots and lots of keywords. This cannot be overemphasized. It is these keywords that will determine the users that your video will be suggested to. So, henceforth, make sure not to shy away from the description box but rather, go all out.


The phrase, ‘content is king’ is not just a saying for the internet but also a pointer to the importance of content and how it is used across the different social media platforms. Your content has to be interesting and of good quality. Trends, keywords, and a great title can only get people to check out your content. Only interesting content and quality images can retain their interest. It’s advisable to decide on the title first and then create content in that direction. It is dangerous for your video if your content in no way matches your title. They have to be in sync.


So, you have recorded your video and now, it’s time to upload. This is the point when the ‘PREMIERE’ button comes in handy. It helps build up anticipation for users who have subscribed to your account. It sends constant reminders to your subscribers that you are about to upload a video and prompts them to watch the video. It equally makes use of a countdown to build the momentum for your video. The advantage of this is that it prompts all your subscribers to come online at the same time to watch your video as opposed to seeing it differently on their own time. This increases your engagement and pushes your video to a larger audience.


Finally, the effects of the call to action cannot be overestimated. You just have to know how to use them. For example, a call to subscribe should not be at the end of the video but rather at the beginning or in between the video. In asking them to subscribe, make them anticipate an upcoming video. This will encourage users to click the subscribe button. Also, asking users to comment on a post might not really work as much as asking a question and asking them to drop their replies in the comment section. 


Now that you have learned how to get it right on YouTube, go out there and start vlogging. And of course, when you start seeing the results, make sure to send a shoutout our way.


Dear SMEs

Just like the real world, the digital space has its own marketplace and the fact that you have a business online shows you are aware of this space. The question now is; how do you effectively utilize the online marketplace to your advantage?

In the following weeks, we will be sharing a few tips on how to make the most of the digital marketplace.

Our focus for this week and first-in-line tip for businesses in the digital marketplace is Branding and we would be looking at different factors that should be considered when branding.

BRAND NAME: When branding your business, one important factor you must consider is your brand name. It is important that you come up with a name that communicates what your business is about and can be easily remembered. The business name can be initials, descriptive or even invented but whatever you decide, make sure it’s relatable.

BRAND IDENTITY: This refers to the look and feel of your brand. It consists of the logo, colours, and lettering you use to express the personality of your brand.  Some letterings pass across the message of being formal, playful, or artistic and these interpretations also apply to colours as well. Make sure your brand’s essence is well represented visually and whatever you choose has to be unique and memorable.

BRAND POSITIONING: Your brand positioning is the space you want to occupy in the minds of your customers. This can be achieved via your brand’s communications techniques and doing it right requires a unique tone of communication (Brand speak) such that even without seeing your logo, one can still tell that the message is from your brand.

BRAND PROMISE:  This is your brand’s core values and ethos. It encapsulates what you stand for and won’t compromise on. If you say your delivery is prompt, make sure it is and if at any point you are running late, make sure to contact the customer to inform them. Make your business what you say it is.

TARGET AUDIENCE: Your brand offering is not for everyone, the people who use, buy and can influence the purchase of your brand’s offering are your target audience. A good understanding of their behavioural patterns can help you connect with them and understand their needs. 

BRAND AWARENESS: No business starts off being popular, try to put your business in the faces of consumers by utilising paid advertising or influencer marketing while keeping your budget in mind.

Your brand is what your consumer say it is! Their perception of your offerings is what would convert to sales so, you should be very deliberate about your branding in order to control your brand’s narrative. Check all the boxes above and watch your brand grow.

Does your business have a unique identity? If yes, tell us how you came about it in the comments section.