Dear SMEs




The above words are often the basis of every content discussion as it pertains to promoting a business’ reach and awareness online. Compelling content is what drives the engagement, the traffic, the clicks, and definitely the money. 

The question, ‘How do I make more money from my social media?’ is often directly proportional to, ‘How do I create compelling content for my social media?’

In creating compelling content that will promote your brand awareness and give you qualified leads for your business, you need to take into account the key elements of content creation which we will be discussing below.

First of all, your content has to be targeted towards the kind of following you have so as to get them to react to the content in the first place. You will be shooting yourself in the leg if millennials are your followers while your tone tilts towards the baby boomers. You have to speak the language of your audience. Speak to their desires, their pain points and their ambitions. 

Another important factor is the quality of the visuals accompanying your posts. If your images, infographics, or videos are of low quality, the probability that it will get lost in the myriad of content on social media is quite high. Nobody wants to waste their time staring at a visual, struggling to decode it. Therefore, to avoid the scroll-up syndrome for your posts, create quality visuals.

In the same vein, quit posting average content as average does not cut it anymore. Your content has to be interesting. You can work around subjects that ask your audience for their opinion, their choice or lifestyle such as opinion polls, trending issues and puzzles. Certain topics are peculiar to certain groups of people and this is why it is equally important to check your page’s insights, understand the type of people who follow you and research the type of content that would work for them.

Creating content and publishing it can be a bit difficult and that is why we would advise that you schedule your posts weekly to avail you time to prepare ahead and creatively tweak your content if the need arises.

And if writing is not your forte, hire the services of a digital content creator.

That’s it!

 Now you can start creating compelling content and making that money!

Getting it right on YouTube!

“Hi guys, welcome to my Youtube channel…” 


The above phrase continually reminds us of the power of videos and why it is the leading content when it comes to engagement with social media audiences. This is why a lot of users – estimated at 1.8 billion, log on to YouTube to engage with the video content on the platform. For the everyday startup vlogger, the question now is: ‘How do I get a percentage of this 1.8 billion YouTube users to engage with my content?’ The answer to that question can be found in the paragraphs below, as we have put together some tips to help drive engagement on your YouTube channel. 


The first tip is one that most people do not pay much attention to and this is the TITLE of the video. Your video title is not just a title but a key to pulling traffic to your content depending on how you use it. In making your video engaging, leveraging on trending topics does the magic. For example, if you want to upload a video on hair content, you can leverage the #DMXchallenge while it is currently trending and title your video, ‘How to style your hair in more ways than the #DMXchallenge’. This automatically puts your video along with other videos in that category, potentially pulling traffic to your video. 


In the same vein, make use of your description box effectively. Do not just drop your title and your name there and assume you are good to go. Write out your description using keywords that are related to your content. Use lots and lots of keywords. This cannot be overemphasized. It is these keywords that will determine the users that your video will be suggested to. So, henceforth, make sure not to shy away from the description box but rather, go all out.


The phrase, ‘content is king’ is not just a saying for the internet but also a pointer to the importance of content and how it is used across the different social media platforms. Your content has to be interesting and of good quality. Trends, keywords, and a great title can only get people to check out your content. Only interesting content and quality images can retain their interest. It’s advisable to decide on the title first and then create content in that direction. It is dangerous for your video if your content in no way matches your title. They have to be in sync.


So, you have recorded your video and now, it’s time to upload. This is the point when the ‘PREMIERE’ button comes in handy. It helps build up anticipation for users who have subscribed to your account. It sends constant reminders to your subscribers that you are about to upload a video and prompts them to watch the video. It equally makes use of a countdown to build the momentum for your video. The advantage of this is that it prompts all your subscribers to come online at the same time to watch your video as opposed to seeing it differently on their own time. This increases your engagement and pushes your video to a larger audience.


Finally, the effects of the call to action cannot be overestimated. You just have to know how to use them. For example, a call to subscribe should not be at the end of the video but rather at the beginning or in between the video. In asking them to subscribe, make them anticipate an upcoming video. This will encourage users to click the subscribe button. Also, asking users to comment on a post might not really work as much as asking a question and asking them to drop their replies in the comment section. 


Now that you have learned how to get it right on YouTube, go out there and start vlogging. And of course, when you start seeing the results, make sure to send a shoutout our way.


Dear SMEs

Just like the real world, the digital space has its own marketplace and the fact that you have a business online shows you are aware of this space. The question now is; how do you effectively utilize the online marketplace to your advantage?

In the following weeks, we will be sharing a few tips on how to make the most of the digital marketplace.

Our focus for this week and first-in-line tip for businesses in the digital marketplace is Branding and we would be looking at different factors that should be considered when branding.

BRAND NAME: When branding your business, one important factor you must consider is your brand name. It is important that you come up with a name that communicates what your business is about and can be easily remembered. The business name can be initials, descriptive or even invented but whatever you decide, make sure it’s relatable.

BRAND IDENTITY: This refers to the look and feel of your brand. It consists of the logo, colours, and lettering you use to express the personality of your brand.  Some letterings pass across the message of being formal, playful, or artistic and these interpretations also apply to colours as well. Make sure your brand’s essence is well represented visually and whatever you choose has to be unique and memorable.

BRAND POSITIONING: Your brand positioning is the space you want to occupy in the minds of your customers. This can be achieved via your brand’s communications techniques and doing it right requires a unique tone of communication (Brand speak) such that even without seeing your logo, one can still tell that the message is from your brand.

BRAND PROMISE:  This is your brand’s core values and ethos. It encapsulates what you stand for and won’t compromise on. If you say your delivery is prompt, make sure it is and if at any point you are running late, make sure to contact the customer to inform them. Make your business what you say it is.

TARGET AUDIENCE: Your brand offering is not for everyone, the people who use, buy and can influence the purchase of your brand’s offering are your target audience. A good understanding of their behavioural patterns can help you connect with them and understand their needs. 

BRAND AWARENESS: No business starts off being popular, try to put your business in the faces of consumers by utilising paid advertising or influencer marketing while keeping your budget in mind.

Your brand is what your consumer say it is! Their perception of your offerings is what would convert to sales so, you should be very deliberate about your branding in order to control your brand’s narrative. Check all the boxes above and watch your brand grow.

Does your business have a unique identity? If yes, tell us how you came about it in the comments section.

… From Facebook!!!


Fun fact:  Facebook bought Instagram in 2012 and Whatsapp in 2014… and it seems like this union is one that we would be reminded of more, very soon.

Until recently, Facebook has allowed both apps to run separately on their own names, but it seems Facebook is tired of being the underground sugar daddy and wants both apps to bear the last name, Facebook. Once the change of name process is completed, Instagram and Whatsapp will now be known as Instagram from Facebook and Whatsapp from Facebook respectively. This change of name will take effect on Google Play and App Store and will most likely be used on screen when the app is launched for use.

According to a statement released by Facebook, it said that the reason for renaming both apps is because they make what products and services are part of Facebook very clear. The name change comes on the heels of the announcement by Facebook early in the year on the step to merge Instagram, Whatsapp, and Messenger by the end of 2019 or early 2020 in order to create the best messaging experience for users.

In explaining the reasons for their actions, Facebook has said that the decision is part of their moves to make their platform more privacy-focused and give users a choice to reach their friends from whichever app they prefer with an additional input of end-to-end encryption. Zuckerberg mentioned that all of their actions, both present and subsequently, are in a bid to keep users hooked into the different Facebook apps rather than seek solace in the competition.

In a series of events that have seen the founders of both Instagram and Whatsapp resign from their companies in the past months, complaints of Zuckerberg’s increased grip on the apps despite the agreement to operate autonomously continue to come up. It is believed that Zuckerberg wants to make Instagram and Whatsapp more like Facebook despite their deep-rooted differences, especially as it borders on privacy. 

These deep-rooted differences such as end-to-end encryption, anonymity and the ability to be accessed only by choice is what makes users favor Instagram and Whatsapp over Facebook. In recent times, young people especially teenagers have turned away from the use of Facebook to Instagram and Whatsapp because they consider it more trendy. The fact that Zuckerberg now insists on reminding this same set of users that all along, they were using a product of Facebook is a move that might backfire.

On the other hand, the move to rename some of their popular apps might end up generating more appeal and positive public perception for Facebook. With any luck, Facebook might move from being known as the app that violates users’ privacy and is constantly in data mismanagement scandals to the company that creates trendy and privacy-respected platforms for users.


For a social media giant like Facebook, a name change is never simple and they would most probably have to deal with the mechanics behind the change, its effects on their bottom line and public perception, especially after the results of a recent poll conducted on Twitter showed that 71% of users stated a change of name was absolutely not needed.


Do you think a name change was necessary?

Instagram Like Count Ban

What is an Instagram post without the like count? This is a question that lots of users on the platform have been asking since the like count ban was announced. A lot of users depend on likes as a tool to measure how well a post is doing and the popularity of the owner of the profile. Although individuals will be able to see the number of likes their post is getting, this information will not be available to their audience. The update is currently being tested in Australia, Brazil, Canada, Ireland, Italy, Japan and New Zealand while Canada has just finished its own trial.


The platform stated the reason for the like count ban is to manage the pressure of social media on mental health as some users are negatively affected by the amount of engagement on their post especially the number of likes compared to the engagement of some other users. Also, the platform claims it wants to get people to focus more on the content (photos and videos) shared, not how many likes they get. 


 There has been a lot of opinions on the subject matter, while some are in support, others are against it.  However, the biggest concern is for the Instagram Influencers who have used audience engagement especially likes as a point of reference when trying to determine and reach

and how great a post is doing. They also use it to determine the kind of content their audience is interested in. In the same vein, brands looking to collaborate also use this information to determine which influencer would be perfect to promote their brands.


With the new development, influencers would have to include core insights of their page on their portfolio and send them to brands or make an actual post about their page insights on their feed so their audience can see their engagement and how well their page is doing. Another side effect of the like count ban is that comments will become the new likes. Comments will become a critical medium for individuals to measure engagement thereby still putting mental stress on users.


Looking at it in retrospect, the likes ban is an avenue for Instagram to make more money from paid advertising. In a recent March 2019 article titled, ‘22+ Instagram stats marketers should not ignore this year’ HootSuite revealed that there are about 25 million business accounts present on Instagram and that out of this number, only about 2 million advertise their services and products on the platform. In present times, very few users engage with an ad that has little likes or even pay attention to whatever product and service the ad is about especially since SMEs can’t afford to put a huge amount of money on advertising. Small business owners and startups would rather spend more on influencers who can put in reviews and have the attention of a large number of followers than invest in paid advertising.


However, in a situation where the like count is banned,  users will be more willing to see what the product is about and possibly engage instead of watching out for approval in the form of likes. Increased engagement on ads irrespective of likes will lead to more advertising from businesses and in turn, more revenue for Instagram.


The issue now is that if Instagram is doing this for the money, then they are shooting themselves in the foot by banning likes as it as an integral part of their social media platform. It is what makes users come back over and over… the dopamine rush that goes through the body as you see your post being liked over and over, is what makes Instagram, Instagram. 


Max Emerson, an LA-based writer, and director with over 1 million followers said, ‘Instagram removing their most tantalizing feature would be like a casino removing the flashing lights, high oxygen saturation, and jackpot announcements.’ 


‘To remove likes or not to remove?’ That is the question Instagram has to answer while the rest of us await the imminent life-changing update.


How To Set Up A Great Instagram Profile

What is the first thing people see when they visit your IG? Your avatar and bio. Your Instagram bio is a major part of your Instagram account and the reason is simple: it’s the first thing people get to see when they search for you on the ‘Gram. It’s that part of the ‘Gram that describes you and gives your customers the first reason to click the follow button.  Now, how do you create a good first impression with your bio?

I’m going to be sharing with you some tips on how to create a good impression with your Instagram bio.

Have a smashing profile picture:

Putting up a good profile picture is easier said than done. Your profile picture should be easily identified by your audience or customers. A lot of brands also make the mistake of putting up blurry and pixelated images which do not represent the image of their brand well. The best trick is to use an image that represents your brand well. It is advisable as a brand that you use a logo that people can easily identify with; this will help you stay visible. Make sure your profile picture is also high quality and will look good on any device. It will also be a good idea to have your profile picture uniform across all your social media platforms. As the saying goes, a picture speaks a thousand words.

Have a username that is easy to spell and identify

Make your username easily identifiable. Let it be the name of your brand or company so when anyone is searching for your company, your profile pops up. Don’t use a name people don’t know. You don’t want to get your audience or customers confused.

Put hashtags in your bio

With Instagram’s ‘Hashtag in bio’ feature, you can add hashtags and links to your bio. With related hashtags, you are easily accessible and your profile can appear on hashtag searches easily. It is also a good idea to add relevant keywords to your profile. With this, you’re setting a clear expectation for people as to what kind of content they can find on your account. If your brand has multiple Instagram handles for various parts of your business, you can also include a link to your other handles in your bio instead of making your audience search for them. This also makes it easier for people to find your official handles if all your accounts aren’t verified yet. One other major thing to do is to add the address of the functioning website of your brand in your bio; this allows people to know more about your brand.

Switch to a business account

It is important to use an Instagram business account; it helps you get access to insights, analytics, and be able to make data-driven decisions that will benefit your brand or company. The business account also offers two perks for your Instagram bio: choosing a Business category that represents your brand and adding contact information. You can modify your Instagram business category if you want to add a little bit more specificity to your bio. Another major thing to do is to add additional contact information so that your clients and customers can reach you through any of Instagram’s three basic option: email, phone number, and address.

Sprinkle some personality and creativity

After you’ve done all these, the icing on the cake would be for you to add some personality to your bio. Be creative! You could use a favorite quote your company runs with or come up with a funny line that represents your brand well. In doing this emojis are your best friends. You can use them to space out the text when you write your bio paragraph, make sure you get creative.

As important as your Instagram content and captions are, in most cases they are not the first thing people see and they are basically not the first impression you make on the platform — your bio is! With the limited time, you have to make a first impression, use these tips well to create an attractive Instagram bio and see your followers increase.


The Internet Never Forgets: The Matchmakers reveal how not to be a victim of the Bad and Ugly Side of the Net

Just because we couldn’t get over the awesome time we spent at the Son City Summer Camp previously, we went back (like bang da da dang?) for the concluding part of our discussion on Social Media and its Good, Bad and Ugly sides. As good as the first session went, this went even better; The kids were excited to see us once more and after a few high fives and fist bumps, we cued the eerie music, dimmed the lights and got right to it!

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You should have seen their faces! …just kidding! 😉


We kicked off once more with a few interesting facts about teens and social media usage. We chatted with them about the bad and ugly sides of Social Media and how to be on guard and use it well. We touched on how the internet never forgets and how receipts can be brought forward when you least expect and as a result, you need to watch what you post. We dazzled with a few fun terms towards the end of the presentation! It was a day to remember, it was interactive and fun all through and the dynamic duo – Dorcas and Olalekan represented the team once more.


We said our goodbyes, happy we had been able to impress positively on these young minds.


Check out more pictures below and you can also click on our Slideshare (Link) to see our presentation.

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Social media, the good, the bad and the ugly: The MatchMakers Storms Son City Summer Camp In Style!

Social Media has become a huge part of the social lives of kids and teens and of course, like everything it has it’s good, bad and ugly side. We were at the Son City Summer Camp to have a fun discussion with the kids and educate them about Social Media and all its sides.

You could tell we were extremely excited to be given this opportunity to share and impress upon these young minds the different sides of social media. Guess that’s why we didn’t want to scare them right from the get-go and kicked off the presentation with the good side of Social media.

You know, now that we think about it, maybe we should have asked them if they wanted the good side, the bad side or the ugly side of social media first…

Nah! We were the adults and we knew best.

The good side it was!

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Our outstanding Matchmakers Olalekan and Dorcas were there to represent the team. It was a fun, engaging and interactive session which we and the kids completely enjoyed, and we are looking forward to the next session next week where we will touch on the other sides of social media.

See more pictures below and you can also click on our Slideshare (link) to see our presentation.

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