Design is a key component of a digital marketing strategy and as a digital marketing agency, our work wouldn’t be able to stand the test of time without outstanding designs. A well-detailed design is not all about having great imaginations; rather it is a product of carefully plotted design elements chosen to create a visual representation of your idea and imaginations. Here is a list of different elements that contribute to an exceptional design:


Lines are one of the most essential elements in creating a design.  They are effectively used in separating or creating a space between other elements or to provide a central focus.

The direction, weight, and character of a line can convey different states of emotions and evoke various reactions.



Colors affect the mood of the visual design. They represent different emotions and different personalities. The use of the color red, for example, can incite anger, love, and passion or strong will. On the other hand, the color blue creates a sense of peace, serenity, and security. Color can either serve as a background or be a supporting element to other design elements, notwithstanding it can also heighten the impact of shapes, lines and fonts on texture. The use of individual color is easy, but combining one with another will require a deeper understanding of its psychological implication in your visual design.



A shape is formed when a line encloses an area. It is always defined by boundaries and more often used to stress a particular portion of a page. Shapes can be created when you are combining all other elements. Use shapes to add interest to your elements. Angular shapes indicate masculinity while curvy shapes like circles indicate femininity. Square shapes communicate security, trustworthiness, and stability. On the other hand, circles are like eye candy because they are organic, complete, indestructible, and almost always communicate universally.


Feel free to share your thoughts and challenges in the comment box and watch out for the concluding part of this article.

By Lilian Williams on