Last month, Instagram’s post notification update caused an online uproar which many are yet to understand. According to Instagram, “to improve your experience, your feed will soon be ordered to show the moments we believe you will care about the most.” What Instagram is saying is that they are abandoning the chronological feed the app has used since its inception. All the Instagram posts that you love to see and share will still be there, just in a different order based on this new algorithm.


Just like everyone else, we have decided to weigh in on this development; some of us think it’s quite unnecessary while others think it’s an impressive idea.


Here’s what we, the Matchmakers, think:


“It looks like a move made with the intention of growing their advertising spend. Facebook did the same thing. Let’s wait and see.” –  Velma Richards (Media Planning & Buying)


“My opinion, it is a welcome idea as it means I get to know what’s trending online and stop seeing posts that don’t make sense.” – Edmund Adegbotolu (Business Development)



“It’s upsetting, as posts will no longer show in a chronological order. If someone posts something on their feed, you need to go and search for the post. Long thing!” – Bimpe Odulana (Account Manager & Strategy)


“I think this new update is unnecessary. The popular posts will get more popular and those trying to get more likes will get less likes and stay unrecognized forever.” – Samson Adewole (User Experience)


“I don’t like the idea of the most liked and the most popular posts coming up first on my Instagram timeline. I think it’s unfair and it doesn’t give everyone equal chances to be seen.” – Victoria Olaifa (Community Manager)

When will we be seeing this change? Instagram says we will be seeing this change in the coming months; however, they will take time to get it right and listen to our feedback along the way.

How do you survive this change as a business? Keep creating great content, post a lot of videos and support your great content with advertising to raise your popularity.

Till then, we observe.


By Interactivect on