What is the first thing people see when they visit your IG? Your avatar and bio. Your Instagram bio is a major part of your Instagram account and the reason is simple: it’s the first thing people get to see when they search for you on the ‘Gram. It’s that part of the ‘Gram that describes you and gives your customers the first reason to click the follow button. Now, how do you create a good first impression with your bio?
I’m going to be sharing with you some tips on how to create a good impression with your Instagram bio.
Have a smashing profile picture:
Putting up a good profile picture is easier said than done. Your profile picture should be easily identified by your audience or customers. A lot of brands also make the mistake of putting up blurry and pixelated images which do not represent the image of their brand well. The best trick is to use an image that represents your brand well. It is advisable as a brand that you use a logo that people can easily identify with; this will help you stay visible. Make sure your profile picture is also high quality and will look good on any device. It will also be a good idea to have your profile picture uniform across all your social media platforms. As the saying goes, a picture speaks a thousand words.
Have a username that is easy to spell and identify
Make your username easily identifiable. Let it be the name of your brand or company so when anyone is searching for your company, your profile pops up. Don’t use a name people don’t know. You don’t want to get your audience or customers confused.
Put hashtags in your bio
With Instagram’s ‘Hashtag in bio’ feature, you can add hashtags and links to your bio. With related hashtags, you are easily accessible and your profile can appear on hashtag searches easily. It is also a good idea to add relevant keywords to your profile. With this, you’re setting a clear expectation for people as to what kind of content they can find on your account. If your brand has multiple Instagram handles for various parts of your business, you can also include a link to your other handles in your bio instead of making your audience search for them. This also makes it easier for people to find your official handles if all your accounts aren’t verified yet. One other major thing to do is to add the address of the functioning website of your brand in your bio; this allows people to know more about your brand.
Switch to a business account
It is important to use an Instagram business account; it helps you get access to insights, analytics, and be able to make data-driven decisions that will benefit your brand or company. The business account also offers two perks for your Instagram bio: choosing a Business category that represents your brand and adding contact information. You can modify your Instagram business category if you want to add a little bit more specificity to your bio. Another major thing to do is to add additional contact information so that your clients and customers can reach you through any of Instagram’s three basic option: email, phone number, and address.
Sprinkle some personality and creativity
After you’ve done all these, the icing on the cake would be for you to add some personality to your bio. Be creative! You could use a favorite quote your company runs with or come up with a funny line that represents your brand well. In doing this emojis are your best friends. You can use them to space out the text when you write your bio paragraph, make sure you get creative.
As important as your Instagram content and captions are, in most cases they are not the first thing people see and they are basically not the first impression you make on the platform — your bio is! With the limited time, you have to make a first impression, use these tips well to create an attractive Instagram bio and see your followers increase.