Congratulations on deciding to take your business online! Even though it’s is not as rosy or simple as people make it seem, it does come with its rewards.

Much has been said about launching your business online. To some, it may sound too complicated or risky. However, there are many good reasons to begin running your business online.

When it comes to building business profiles, we at Interactive CT recommend these 5 steps to SMEs as they start their journey online.

  1. Outline your marketing goals.
  2. Get to know your audience.
  3. Create a social media calendar.
  4. Be responsive.
  5. Monitor and evaluate to record progress.


We listed the above to save you time. Read ahead for more details on understanding these steps.

  1. Outline your marketing goals: This sounds self-explanatory. The essence of outlining your marketing goals is to ensure that you define what you are looking for to achieve your business while going online.

Your marketing goals could be to increase sales, increase your number of social followings, or to drive awareness and further increase brand visibility. Whatever the marketing goals are, they should be outlined clearly.


  1. Get to know your Audience: It would be waste of time to market cold water in Russia, or sell ice in Antarctica (unless you are Jay-Z, the hustler).

It is important to carry out personal research on your audience: what they are interested in; how they spend etc. One way to learn about your audience is by carving out a demographic segmentation, filtering your audience based on sex, location, religion, tribe, interest, age etc.


  1. Create a social media calendar: This isn’t your regular type of calendar. This is a social media weekly or bi-monthly calendar that guides you on what to post, when to post and how to post. The essence of this is to ensure that you are consistent with your post, as consistency in posting drives more engagement. You don’t want to be that person who posts today and forgets to come online to post till a month after. The social calendar is a timeline that serves as a form of self-checks and balances. Depending on what you sell, you could decide to celebrate a female customer every Wednesday. Also, you can decide to choose Mondays for sharing motivational posts with your online community.


  1. Be Responsive: This is one mistake many SMEs make. They get too busy trying to post and forget to respond to comments or Direct Messages (DM). Oft times, these comments or DMs are business prospects and enquiries from customers or potential customers. Unavailability makes the customer feel neglected and portrays a bad image of the company. The internet allows you to answer questions, give sales webinars, and solve customer problems—all without taking any of your time.


  1. Monitor and evaluate: The purpose of this is to allow you able to properly take notes and also record progress or ensure where to buckle better. When you monitor the progress of your page, it allows you to know if you are to focus more on your tactic or adopt a better strategy.


Best of luck in your launch online. Feel free to send us a message if you need help.


Written and composed by Interactive Communications Teams © 2018

Why write a Brief ?

Every agency’s dream is to out-do the expectation of the client, in a positive way I mean. But once a  brief is not correctly written, the possibility of going back and forth becomes inevitable.

Just like our everyday conversation in any relationship, your ability to effectively code a message in a way that your receiver can also effectively decode is known as successful communication.

A brief is beyond a piece of information sent via email or hardcopy. It is a document that contains the most important information that the agency needs to provide a solution to.

Oral briefing is not advisable as spoken words can easily be misinterpreted if not backed up by a document.  Oral briefing should typically come in before or after a written brief has been sent.

Most importantly, understanding the key points in a brief is very important. Here are some points to note when writing a brief;

Product/Service Background

This should be a summary of your product or service, company and what it has to offer its consumers. Including details about your brand personality, brand voice, pricing or sales process and initial research here can be very useful too as it gives a clear picture of who you are as a brand and what you stand for.


This is perhaps the most important part of your brief. Outline exactly what you want to achieve from this communication whether it be awareness, increased sales, lead generation, conversion, etc. This is to ascertain what success should look like.



Who are your competitors? Are there any industry insights you have? Stating who your competitors are will inform the agency of the direction you’re heading and where you want to be.


Target Audience

“I want to sell to everyone” doesn’t always work. There will always be a segment of the population that needs your service a little more than others. Are they businesses or consumers? Where can they be found or how can they be reached?


Knowing how long you want to run a campaign for or any other communications activity helps to put into perspective the objectives you have set and how realistically you can achieve them. You can include here any key milestones or deadlines that need to be met.


Key communication

This could be the key issue that needs to be addressed or that one thing your audience will benefit from using your product or taking an action. It is important to highlight this to help your agency tackle what is most important and ensure results are aligned to your expectations.


Know how much you want to spend. There’s nothing more frustrating than coming up with an elaborate plan that a client is not prepared to back up with funds. Having a ballpark figure is fine but it is best to have at the least, a range you are willing to work with. Saying “there is no budget” tends to waste time and energy. Have a budget in mind so that the agency can achieve your communication goals using the right medium in the most creative way.

There you have it. Now you know why putting together a brief ensures you get great results which will overall impact on your business goals and profit.

So what are you waiting for? Start writing and watch that agency (Us, put an emoji wink here) deliver on the amazing for you.


Good luck! J