Congratulations on deciding to take your business online! Even though it’s is not as rosy or simple as people make it seem, it does come with its rewards.

Much has been said about launching your business online. To some, it may sound too complicated or risky. However, there are many good reasons to begin running your business online.

When it comes to building business profiles, we at Interactive CT recommend these 5 steps to SMEs as they start their journey online.

  1. Outline your marketing goals.
  2. Get to know your audience.
  3. Create a social media calendar.
  4. Be responsive.
  5. Monitor and evaluate to record progress.


We listed the above to save you time. Read ahead for more details on understanding these steps.

  1. Outline your marketing goals: This sounds self-explanatory. The essence of outlining your marketing goals is to ensure that you define what you are looking for to achieve your business while going online.

Your marketing goals could be to increase sales, increase your number of social followings, or to drive awareness and further increase brand visibility. Whatever the marketing goals are, they should be outlined clearly.


  1. Get to know your Audience: It would be waste of time to market cold water in Russia, or sell ice in Antarctica (unless you are Jay-Z, the hustler).

It is important to carry out personal research on your audience: what they are interested in; how they spend etc. One way to learn about your audience is by carving out a demographic segmentation, filtering your audience based on sex, location, religion, tribe, interest, age etc.


  1. Create a social media calendar: This isn’t your regular type of calendar. This is a social media weekly or bi-monthly calendar that guides you on what to post, when to post and how to post. The essence of this is to ensure that you are consistent with your post, as consistency in posting drives more engagement. You don’t want to be that person who posts today and forgets to come online to post till a month after. The social calendar is a timeline that serves as a form of self-checks and balances. Depending on what you sell, you could decide to celebrate a female customer every Wednesday. Also, you can decide to choose Mondays for sharing motivational posts with your online community.


  1. Be Responsive: This is one mistake many SMEs make. They get too busy trying to post and forget to respond to comments or Direct Messages (DM). Oft times, these comments or DMs are business prospects and enquiries from customers or potential customers. Unavailability makes the customer feel neglected and portrays a bad image of the company. The internet allows you to answer questions, give sales webinars, and solve customer problems—all without taking any of your time.


  1. Monitor and evaluate: The purpose of this is to allow you able to properly take notes and also record progress or ensure where to buckle better. When you monitor the progress of your page, it allows you to know if you are to focus more on your tactic or adopt a better strategy.


Best of luck in your launch online. Feel free to send us a message if you need help.


Written and composed by Interactive Communications Teams © 2018