We take pride in being Matchmakers, connecting brands with their ideal audience.
Interactive through the years!
As a foremost Digital Agency in Nigeria, Interactive, unlike most start-ups did not start with baby steps.
Being a subsidiary of one of the oldest advertising agencies in Nigeria, Centrespread, we enjoyed valuable support from its parent company.
So, from inception in 2014, we had popularly known brands in our portfolio both local and international from the financial to the telecoms, fashion and even individuals in politics.
Based on our excellent delivery, we started to attract many more reputable clients such that in our 1st year, we successfully served 12 brands.
Our Work Ethic
Our work ethic is inspired by a genuine need to help our clients’ foster profitable meaningful relationships with their audience.
We strive to provide exceptional service that not only meets but exceeds our clients’ expectations. We take pride in our work and are constantly striving to improve, innovate, and stay ahead of the curve.
At the end of the day, our ultimate goal is to help our clients succeed and thrive in an ever-evolving marketplace.
Who we are?
If you ask around you’ll hear that “we are a Digital Media Communications Agency focused on building vibrant user communities for brands across platforms of engagement and interaction”.
If you ask us; “We are Match Makers” and that is the whole truth. We understand and enable the chemistry of fruitful relationships between brands and their audience. By leveraging digital technology and social media interaction, we never give up on the fusion even after the romance begins… we’re one step ahead. Always.
What we do?
We continuously listen to brands and their audiences to craft clear messages both parties can understand.
We help brands grow their business by working closely to understand their needs and use the appropriate technology to deliver the best.
We create a unique blend of communication technology strategies and modern media channels to deliver these messages to the audience, ensuring brands live to love another day.
This is why we take our time to:
- Decipher our clients’ communications challenges.
- Deploy a people-centred approach.
- Develop the following targeted service solutions:
Research and Analytics
Clicks, views, and likes never tell the whole story. Our research teams use a host of qualitative methodologies to better identify who an audience is and what they want or need. We generate:
- Consumers insights
- Competitor Analysis
- Sentiment Analysis
- Digital Media Reports
We combine human understanding and data to create campaigns that go beyond impressions and rankings to outstanding performances in the following forms.
- Product Launch
- Social Advertising
- Community building
- Email Marketing
- Long-term Engagement Campaigns
- Search Engine Marketing
- Display and Mobile Advertising
Value-added Technology Services
We design and develop technological solutions with service-oriented architecture and responsive design. The following are some examples of our solutions.
- Mobile and Tablet Development (Apps/Games)
- E-commerce and cross-channel commerce
- Content and Asset Management
- Website Design and Implementation
- Search Engine Optimization
User Experience and Community Management
The following services enrich our well-designed user experiences to build brand equity for our clients.
- Content Strategy
- Content Development
- Visual and Interaction Design
- User Interface Design
- Information Architecture
- Social Business
We start by listening
Our approach: Strategic Planning
All our service solutions are driven by a simple people-centred approach to strategic planning. We listen to our clients and their audiences to dream up new ways to solve their communication challenges in the following systematic process.
- Brand positioning: define a clear brand message.
- Ethnographic research: identify and understand audiences.
- Persona Development: tailor messages to specific users.
- Media Planning and Buying: select channels to engage users.
- Trainings: empower clients to communicate effectively.
In between our crazy busy schedules of never-ending matchmaking, we still like to take out time to let our hair down and enjoy a good laugh.