Interactive

Data Analytics and Digital Marketing: Leveraging Insights for Better Results​

In today’s digital age, data is king. With the vast amount of information available at our fingertips, businesses have more opportunities than ever before to gain valuable insights into their target audience and drive better results through their marketing efforts. In this article, we’ll explore the role of data analytics in digital marketing and how …

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TikTok is Changing the Game: Time to get on board

Attention all corporate drones and buttoned-up CEOs: it’s time to loosen that tie and get on TikTok! That’s right, the social media platform that brought you dancing teenagers and viral challenges is now the hottest new marketing tool for businesses everywhere. Why should you care about TikTok, you ask? Well, for starters, it’s the perfect …

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INTERACTIVE THROUGH THE YEARS……….. 2014 TO DATE

As a foremost Digital Agency in Nigeria, Interactive, unlike most start-ups did not start with baby steps. Being a subsidiary of one of the oldest advertising agencies in Nigeria, Centrespread, it enjoyed valuable support from its parent company. This meant getting briefs from Brands that didn’t want to have to deal with a separate Agency …

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